Who We Are

Prateek Store is an online fashion eCommerce platform offering stylish tops, bottom wear, and other fashion accessories. Our website address is: https://prateek.brighterbeez.com
The business is operated by Prateek Store, based in India.
For privacy-related inquiries, you can contact us at:
📧 Email: support@prateekstore.com
📞 Phone: +91-XXXXXXXXXX

What Personal Data We Collect and Why We Collect It

We collect various types of personal data from users and visitors to ensure smooth order processing, enhance user experience, and improve our services. The data we collect includes:

• Personal Information: Name, email address, phone number, billing and shipping addresses.

• Transaction Data: Order details, payment method (secured through payment gateway), order history.

• Technical Data: IP address, browser type, device type, time zone, referring URLs, and cookie information.

• Account Information: If you register an account, we store your preferences and order history.

• Marketing Data: Your preferences for receiving promotional communications, if consent is given.

We collect this data based on your consent, the need to fulfill a contract (such as processing your order), and our legitimate business interests (like improving services and preventing fraud).

Comments

When visitors leave comments on product reviews or blog posts, we collect the data shown in the comments form, the visitor’s IP address, and browser user agent string to help spam detection.

Media

If you upload images to the website (for example, product reviews or profile pictures), you should avoid uploading images with embedded location data (EXIF GPS) as visitors to the website can download and extract any location data from images.

Contact Forms

When you use our contact form to reach out to us, we collect your name, email address, and message content. We retain this information for up to 6 months for customer service purposes. This information is not used for marketing purposes without your explicit consent.

Cookies

Our website uses cookies to improve your browsing experience. These include:

• Session cookies (to remember login sessions)

• Preference cookies (to save your settings)

• Analytics cookies (to help us understand user behavior)

• Advertising cookies (for remarketing purposes via platforms like Google and Meta)

You can control or delete cookies via your browser settings.

Analytics

We use Google Analytics and Facebook Pixel to collect non-personal data for analytics purposes. This helps us track website performance, traffic patterns, and improve user experience. You can opt out of Google Analytics tracking by using Google’s browser add-on.

• Google Privacy Policy: https://policies.google.com/privacy

• Meta Privacy Policy: https://www.facebook.com/privacy/policy

Who We Share Your Data With

We do not sell your personal data. However, we may share your data with trusted third-party services for the following purposes:

• Payment gateways (like Razorpay, Paytm, etc.) to process payments securely.

• Shipping providers (like Delhivery, BlueDart, etc.) to deliver your orders.

• Analytics tools for understanding site performance.

• Email marketing platforms (like Mailchimp, if opted-in) to send newsletters.

All such third parties are bound by privacy agreements and are GDPR compliant where applicable.

How Long We Retain Your Data

• Contact form entries: 6 months

• Analytics records: 12 months

• Customer order data: 7 years (for legal and accounting purposes)

• User account data: Retained until the user requests deletion

What Rights You Have Over Your Data

You have the right to:

• Request access to the personal data we hold about you

• Request correction or deletion of your data

• Withdraw consent for marketing communication

• Lodge a complaint with a data protection authority

You can contact us at support@prateekstore.com for data requests.

Where Your Data Is Sent

Some of your data may be transferred and processed outside the European Union (such as to cloud-based storage or email services). We ensure that any such transfers comply with GDPR requirements through standard contractual clauses or privacy framework agreements.

Contact Information

If you have privacy concerns or wish to exercise your data rights, please contact:
📧 Email: privacy@prateekstore.com
📞 Phone: +91-XXXXXXXXXX

How We Protect Your Data

We implement strong security measures including:

• SSL encryption across the entire website

• Regular software updates and vulnerability scans

• Limited access to personal data by authorized personnel only

• Secure payment gateways for transaction processing

What Data Breach Procedures We Have in Place

In case of a data breach, we have internal reporting mechanisms and response protocols. Affected users will be notified within 72 hours as per regulatory requirements.

What Third Parties We Receive Data From

We may receive aggregated analytics or advertising data from platforms like Google Ads, Facebook Ads, and Instagram to optimize our marketing campaigns.

What Automated Decision-Making and/or Profiling We Do With User Data

We use automated systems to recommend products, display relevant ads, and tailor content based on browsing behavior. No automated decisions that affect legal rights are made without human involvement.

Industry Regulatory Disclosure Requirements

We are a general fashion eCommerce retailer and are not subject to industry-specific regulations requiring additional disclosures.